Fantastic news. I just received notice that I have earned “Speck Rewards” for purchasing a new automobile at C. Speck motors. WOW!
In fact, after purchasing a $30,000 automobile, my reward total is already at 10. That’s right, not 10,000, not 1000, not 100, but 10. So, if I don’t blog soon,Â I might be on my way to a Hawaiian vacation or an exotic trip to the Orient by the next time you hear from me. Don’t fret, I’ll writeÂ to you somehow.Â
Oh wait, I just looked at the reward list and it seems that there may be a minor problem. Those rewards, just like the airline industry, don’t seem to add up as quickly as I thought they would. I have to earn 75 reward points to get a free—MUG. I have to earn 150 reward points to get a free—HAT. I have to earn 200 reward points to get a free–T-SHIRT!
I am getting no where fast. Hell, I just bought a $30,ooo automobile and all I got was 10 bonus points. Â What do I have to buy to get to 200 bonus points, the dealership? I just want to know what marketing genius thought of this reward system?